Erin Griffith

WIRED archive | | Pando archive | Adweek archive


The Other Tech Bubble Silicon Valley techies still think they're the good guys. They're not. [WIRED 2017]

The Hustlers Fueling the Crypto-World's Marketing Machine [WIRED, 2018]

"Crypto-Genius" James Altucher Debates Bitcoin [WIRED, 2018]

I Feel Everything Soul-searching at TED's inspiration assembly line [WIRED, 2018]

Henry The Sexbot Wants to Know All Your Hopes and Dreams [WIRED, 2018]

Crypto-Mania Fuels Hype and Fear at Venture Firms [WIRED, 2017]

Is Your Startup Stalled? Pivot to Crypto! [WIRED, 2017]

How Corporate America Sells Success in the 21st Century "Premium cocktails, Instagrammable activations, and inspiring moments you won’t forget!" [Fortune, 2017]

The Ugly Unethical Underside of Silicon Valley As the list of startup scandals grows, it’s time to ask whether entrepreneurs are taking “fake it till you make it” too far. [Fortune, 2016]

How Airbnb Pulled Off a Coup in Cuba A new tourism market has become a test case and a PR bonanza for the home-share startup. [Fortune, 2016]

Driven in the Valley: The Startup Founders Fueling GM’s Future Cruise Automation sold to GM for $1 billion; now its founders are racing to bring a self-driving car to the masses. [Fortune 40 under 40 issue, 2016]

Some Assembly Required Silicon Valley and Detroit are in a race to create our driverless future. And for the first time ever, the car may take a backseat. [Fortune cover story, 2016]

The Smart Sting of Samantha Bee [Fortune Most Powerful Women Issue, 2016]

Fixing Twitter How the media-juggernaut-turned-train-wreck is getting back on track after a rough two years. [Fortune, 2016]

Meet the Tech Industry’s China Fixer [Fortune, 2015]

How Facebook's Video-Traffic Explosion Is Shaking Up The Advertising World [Fortune 500 issue, 2015]

A Tip For Startups: Don't Go Public Without Profits [Los Angeles Times, 2015]

Big Ambitions Don't Make Losses Any Less [Los Angeles Times, 2015]

The Trouble With Back-Ends Why publishers can't publish on the web [Adweek, 2011]

Talent Wars Agencies are battling Silicon Valley for the best people. Here's how they can win [Adweek cover story, 2012]

Bloggers Mean Business They’re not the future of fashion magazines—they’re the future of fashion branding [Adweek, 2011]

Streaming Music Has a Problem—It’s a Huge Success Pandora, Spotify and others need revenue—and where they want to get it from is ruffling feathers [Adweek cover story, 2012]

How Casper Flipped the Mattress Industry Casper CEO Philip Krim and his cofounders have turned mattresses, a humdrum household item, into a breakout brand. [Fortune 40 under 40 issue, 2017]


"Boom With a View" ran in every issue of Fortune from 2015 to 2017.

More Columns + Reporting

Is the tech industry doomed to be hated?

When Unicorns Companies Want More Than Cash [Fortune, 2015]

Silicon Valley's Single Degree of Separation [Fortune, 2014]

How to Invest in the Internet of Things [Fortune Investor's Guide, 2014]

Wearable Tech, Meet Blue Collar Jobs [Fortune, 2014]

The Enfant Terrible of the Back Office Zenefits has been has been banned, demonized, and sued—and it’s still going [Fortune, 2015]

Meal kits are the new daily deals

Getting online in Cuba

The slow death of a startup darling

Where did Dick Costolo go wrong? Employees loved him. The board loved him. He charmed the media, and even Wall Street, for a brief honeymoon. Why did investors turn on Twitter’s CEO?

Why Facebook should restructure like Google's Alphabet

The case for taking Zynga private

Groupon is a failure, plain and simple

The music industry has irreversibly changed — the labels have not

With or without Yelp 

Stop trying to make F-commerce happen

Buddy Media Turns a Page The company's popular platform for Facebook brand pages faces new rivals [Adweek, 2011]

The Big Apple's Tech Scene Bites Back New York once struggled in the shadows of Silicon Valley. Now a new breed of start-ups is ditching the business model and concentrating on visionary ideas. [BBC, 2013]

RPX and the Complicated Business of Stockpiling Patents for Good, Not Evil [Pando, 2013]

Does Money Taint the Sharing Economy? [Pando, 2013]

Meet Steve Hogan, the Silicon Valley Fixer-Upper [Pando, 2013]

No Pop Equals a Flop? Welcome to the Irrational World of Public Markets, Facebook

Twitter to investors: We are the anti-Facebook 

Marissa Mayer has lost the narrative

Carly Fiorina came to disrupt

Bob Pittman doesn’t believe streaming will kill radio. But he’s built a massive streaming service, just in case

How Zuck met Oculus: The story behind Facebook's big bet on virtual reality

Kevin Ryan has some thoughts

A return to hieroglyphics (A Stanley Bing column)

How Ziff Davis survived the death of print

Empathy, thanks to algorithms

If driverless cars save lives, where will we get organs?

How one lawyer is making a dent in the tech world's gender imbalance

Your app went viral at SXSW. Good luck with that

What you missed at SXSW (Nothing!)

Media + Advertising

An audacious plan to fix the Internet's original sin

SXSW's big, ugly contradiction

How Taboola and Outbrain are battling a bad reputation... and each other

Welcome to the ad business, Verizon AOL’s fastest-growing business is one that few people understand, like, or value.

Teens love YouTube. Do advertisers?

We’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile

Twitter: Payment to the People 

How Primedia Became One of Private Equity’s Oldest Deals


Waking up with Casper, the Internet mattress company

I went to a hotel room to meet an emotional robot

Meet OLX, the biggest Web company you've never heard of

How to get a $1 billion valuation in just eight months

The beauty of Birchbox It’s not subscription commerce, it’s marketing that women actually pay for

The Gilted Age Ex-Gilt Groupers are running this town

Meet the Uber rich

The latest trend in startup names? Regular old human names

The Great Pinterestification: How Pinterest's design legacy might trump the company itself 

Big Data Be Damned, The Web Still Needs a Human Touch 

The Dreaded Business Model Question and Why Now May Be the Time to Ask It 

Edtech startups have great products. Their sales? Not so great

Why French Startups Want an American Touch

Startups (Failure)

Failure (and closure) at a startup funeral

Why startups fail, according to their founders

Can’t raise a Series A? Just sell yourself to Yahoo

Why a taxi app with $100 million in funding failed in the U.S.

Secret is the latest in a line of faddish apps — and we’re burning through fads faster than ever

The rise of the CEO support group

9 Startup ideas that were ahead of their time

The Samwer brothers may have the last laugh on Fab after all

Music startups: your product is probably just a feature

Venture Capital

Ashton Kutcher's smart money friends

Why is venture capital, the industry that funds innovation, so very un-innovative?

Behold, the future of venture capital 

Here are the lucky VCs who secretly made money on Twitter’s IPO

Agencies Get Into the V.C. Business, But Why? 

Finding founders before they know they're founders

Startup Accelerators

Inside a startup accelerator demo day

Let’s kill the demo day and replace it with a one-year reunion 

Dear awesome startups, don’t join an accelerator, unless

We know accelerators are headed for a shakeout — but do they? 

Inside TimeSpace, the New York Times’ new startup accelerator

Techstars NYC is at an inflection point 

Steve Blank explains why accelerators should mimic Moneyball